One of the hardest parts of getting in shape is maintaining a healthy diet. Around 45 million Americans choose to go on a diet every year, and we also spend around $33 billion on diet products annually. Yet 2/3s of the population is either overweight or obese.
The fact that we collectively spend billions on diet products makes it clear that we do want to get healthy—we just can’t seem to do it.
One of the main reasons for this is that most people don’t know how to maintain a healthy diet. Planning and preparing healthy meals in advance requires effort, and not many people are willing to put in that kind of time.
Drinking smoothies and healthy juices is a simple alternative to snacks and meals. Opening a smoothie or juice bar in your gym gives members the convenient option of picking up a healthy drink after they’ve completed a workout.
Eventually, gym members get into the habit of grabbing a juice or a smoothie before they leave the gym, so you’ll have recurring sales and customers who return every day.
Partnering With a Juice Bar Company
If you don’t want to work on setting up a juice bar from scratch, you have the option of getting a license from an established juice bar company that already has a working business model.
Licensed juice bars have suppliers for ingredients and equipment. They also have all the permits needed to run their business, as well as a menu with fixed prices. They’ve worked out all the details so you don’t have to; all you need to do is obtain a license from them and become an official licensee!
Juice bar companies that offer licensing for other businesses have set standards that must be fulfilled. Failure to meet these quality requirements can lead to the termination of the license.
Creating Positive Customer Experience
As of 2017, there were about 34,477 gyms in the USA, and this number is expected to increase in recent years. With such intense competition, gyms have to find ways to enhance customer experience to increase loyalty among current members, and to attract new ones.
This can be done by encouraging gym-goers to hang out on the premises after their workout—and a juice bar does just that! It will give them a chance to mingle with other members, and soon enough, you’ll have a community of members that do more than just work out with each other.
Healthy Boost offers licenses to gyms who want to add a juice bar to their facilities. We’ve developed a line of healthy fruits and vegetable smoothies kiosk and juices that help your members attain their fitness goals.
If you want to launch a healthy smoothie kiosk in your gym, contact us today.